Ivy Mugo

Hi, I'm Ivy Mugo — an Executive Virtual Assistant based in Nairobi, Kenya. For the past several years I've built my career around one simple promise: when you work with me, things get handled.

I hold a BA in Psychology from the University of Nairobi — an unusual background for a VA, but it turns out understanding people is the most underrated skill in this industry. Every business I support comes down to the same thing: real humans trying to serve other real humans. My psychology training taught me to read between the lines, anticipate needs before they're voiced, and communicate with empathy under pressure — the exact skills that separate a good VA from one your clients ask for by name.

I've worked as an executive assistant to founders and small business owners, and I've grown fluent in the full stack of operational support. I handle customer support the way I'd want to be treated — fast, warm, and resolution-focused. I manage e-commerce product listings on Shopify, Amazon, Etsy, and WooCommerce, keeping every listing optimized, accurate, and conversion-ready. And I run email marketing through Mailchimp, GoHighLevel, and Klaviyo, helping businesses build the kind of customer relationships that lead to repeat sales.

On the financial side, I provide bookkeeping support using QuickBooks, Xero, and Wave — invoicing, expense tracking, reconciliation, and monthly reporting that keeps records audit-ready. I'm comfortable with both US and international accounting workflows, and I take pride in being the person clients trust to keep their numbers clean and their cash flow visible.

But what I really love is the human side of this work. The thank-you emails. The calm I bring to a chaotic week. The relief on a founder's face when someone finally takes something off their plate — and does it well. That's why I do what I do.