Ivy Mugo

Hi, I'm Ivy Mugo — an Executive Virtual Assistant working from Nairobi, Kenya. Founders bring me the work that keeps piling up — the inbox, the customers, the listings, the books — and I turn it into a system that quietly runs itself.

My degree is a BA in Psychology from the University of Nairobi, and it shows up in my work every day. Support work is people work: knowing when a customer needs reassurance instead of a refund, when a founder needs a summary instead of a spreadsheet, and how to communicate clearly when everything feels urgent. That instinct for people is what my clients say they notice first.

Day to day, I run multi-channel customer support — fast, warm, and resolution-focused — and manage product listings across Shopify, Amazon, Etsy, and WooCommerce so every product stays accurate, optimized, and ready to convert. I also run email marketing in Mailchimp, GoHighLevel, and Klaviyo, building campaigns that turn one-time buyers into repeat customers.

I'm equally at home in the numbers. I keep books current in QuickBooks, Xero, and Wave — invoicing, expense tracking, reconciliations, and monthly reports — across both US and international workflows, so my clients always know exactly where their cash flow stands.

What keeps me in this work is the moment a client realizes they haven't worried about the back office in weeks. That quiet confidence is what I deliver — everything else is just the how.