Ian Waithaka

Hi, I'm Ian Waithaka — a Virtual Assistant based in Nairobi, Kenya, and I specialize in the part of your business most people find intimidating: the technical setup that turns interested visitors into paying customers.

My background is in Civil Engineering — I hold a BA from Jomo Kenyatta University of Agriculture and Technology — and that engineering training is exactly what I bring to every client project. Engineers think in systems. We don't see "marketing" or "admin" as fuzzy concepts; we see them as a series of inputs, processes, and outputs that can be measured, optimized, and scaled. That's how I approach virtual assistance.

What I do best is build landing pages and sales funnels that actually convert. I work in GoHighLevel, ClickFunnels, Kartra, Systeme.io, Leadpages, and WordPress with Elementor and Divi. Whether it's a webinar registration page, a lead magnet opt-in, a sales page for a course, or a multi-step funnel that nurtures cold leads into buyers — I build it cleanly, test it thoroughly, and connect it to the rest of your stack so leads flow automatically into your CRM and email sequences.

Beyond funnels, I provide rock-solid administrative support — calendar management, inbox triage, meeting prep, document organization. I'm meticulous about research and data work: market research, competitor analysis, prospect list building, data entry, data cleaning, and turning messy spreadsheets into organized, actionable databases.

I'm the kind of VA who reads the brief twice, asks the question you didn't think to answer, and delivers work that doesn't need to be redone. If you've been burned by VAs who needed too much hand-holding — or who couldn't handle the technical side of your business — give me a try. I think you'll be surprised.