Ian Waithaka
Virtual Assistant with 3+ years across podcast editing on Riverside.fm, Meta Ads management and campaign reporting, project management, research and data analysis, and Python development. Currently supporting BeaconBrand (Los Angeles, USA) with digital advertising and day-to-day business operations.
Building the systems that turn visitors into customers.

AboutIan Waithaka
My name is Ian, and I am a Virtual Assistant with experience in podcast editing, digital marketing, project management, research, data analysis, reporting, and basic software development.
I have worked with Riverside.fm to edit podcast recordings, trim videos, improve content, and create short clips that highlight important and engaging moments. I also have experience managing Meta Ads for BeaconBrand (Los Angeles, USA), collecting campaign data, and preparing performance reports to track audience reach, engagement, and overall campaign results. I use this information to identify the most responsive audiences and improve future campaigns. Through continuous testing and adjustments, I have helped refine advertising campaigns until they achieved nearly 100% of the client’s target goals.
I am proficient in GHL, Asana, Slack, and Airtable, and I am comfortable using these platforms for communication, workflow management, task tracking, customer management, and team collaboration.
I am also highly proficient in Microsoft Office applications, including Word, Excel, PowerPoint, and Access. I use these tools for data collection, analysis, research, reporting, presentations, documentation, and general administrative work. I also have experience using Microsoft Project for project planning, scheduling, task management, timelines, and monitoring project progress.
In addition to virtual assistance and administrative work, I have coding experience, mainly in Python, with some knowledge of JavaScript. I can design and develop small to medium-scale applications based on a specific purpose or business need. I am comfortable working on practical applications that automate tasks, organize information, process data, or support day-to-day business operations.
Research is also a major part of my skill set. I conduct online and academic research, organize and analyze information, and prepare clear research reports and professional documents using Microsoft Office tools.
Overall, my experience allows me to support clients across administration, digital marketing, podcast production, project management, data reporting, research, and technology. I am comfortable learning new systems, working independently, solving problems, and using both data and digital tools to help clients improve their workflow and achieve their goals.
Core Specialties
Landing Pages & Funnel Building
01GoHighLevel, ClickFunnels, Kartra, Systeme.io, Leadpages, WordPress (Elementor, Divi), Webflow — high-converting pages built fast.
Sales Funnel Strategy
02Lead magnets, opt-in flows, webinar funnels, tripwire offers, upsell/downsell sequences, and abandoned cart recovery.
Admin & Operations
03Calendar management, inbox management, project coordination, meeting prep, and document handling.
Research & Data
04Market research, competitor analysis, prospect list building, data entry, spreadsheet cleanup, and database organization.
Skills
Software Ian Uses Daily



















Experience
Digital Advertising & Business Support
Created and managed Meta ads campaigns, prepared invoices, handled inbox management, supported website development, and carried out client market surveys. Also conducted market research, pricing research, campaign monitoring, and data analysis to improve advertising performance and support business decisions.
AI Automation & Market Research Support
Supported inbox management, market research, AI agent development, and automation projects. Helped improve daily workflows by organizing communication, researching business needs, and building or supporting simple automation systems that make operations faster and more efficient.
Photography Website & Gallery Management
Organized photography websites, optimized website content, supported search engine optimization, and created online photo galleries where students and clients could easily find their pictures. Helped improve the website structure, photo access, and overall client experience.
Languages & Education
JKUAT
BA, Civil Engineering
Jomo Kenyatta University of Agriculture and Technology
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From landing pages to complete sales funnels, Ian builds the technical systems that turn your visitors into paying customers.