Eric Njoroge
Senior Virtual Assistant · Web Design & Automation Specialist with 5+ years building beautiful, conversion-focused websites and intelligent automation systems. Expert in Elementor, Divi, Kartra, GoHighLevel, and AI-powered workflows.
Where beautiful design meets intelligent automation.
AboutEric Njoroge
Hi, I'm Eric Njoroge — a multi-skilled Virtual Assistant based in Nairobi, Kenya, and I sit at the intersection of two things most VAs choose between: design and automation.
My background is in Mathematics and Computer Science — I hold a BA from Kenya Methodist University — and that dual training is what makes me different. Mathematicians think in patterns and logic. Computer scientists think in systems and code. Web design and automation are exactly where those two disciplines collide, and that's where I do my best work.
What I love most is building beautiful, conversion-focused websites. I'm an expert in Elementor, Divi, Kartra, GoHighLevel, WordPress, and Squarespace, and I've built everything from one-page coaching sites to full multi-page funnels for course creators, consultants, and service businesses. One project I'm particularly proud of is the landing page I built for Alicia Holmes at Journey to Wealth — a clean, conversion-focused page that captures her brand and converts visitors into qualified leads.
Beyond web design, I'm deep into automation and AI workflows. I build sophisticated GoHighLevel automations — full sales pipelines, automated follow-up sequences, SMS/email nurture flows, appointment reminders, missed-call text-back systems, and review request automations. I combine GHL with Claude and n8n to create intelligent workflows that don't just automate tasks — they make smart decisions based on real-time data. Think AI-powered lead scoring, automated personalized email drafting, smart routing of inquiries based on intent, and end-to-end systems that run your business while you sleep.
I also provide executive assistant support when clients need it — calendar management, project coordination, document handling — but my real specialty is the technical work most VAs avoid because it's complicated. I love the complicated stuff. Show me a messy workflow and I'll show you how to turn it into something elegant.
If you've been looking for a VA who can both build the website and wire it up to actually generate leads on autopilot — that's me. Let's build something that works.
Core Specialties
Web Design & Development
Elementor, Divi, Kartra, GoHighLevel sites, WordPress, Squarespace — landing pages, sales funnels, and full websites built for conversion.
GoHighLevel Automation
Pipeline builds, workflow automation, SMS/email sequences, appointment reminders, missed-call text-back, and review automation.
AI-Powered Workflows
Claude and n8n integrations for intelligent lead routing, automated content drafting, smart data sync, and AI-assisted decision-making.
Executive Assistant Support
Calendar management, inbox handling, project coordination, document preparation, and CRM architecture design.
We have had 3 calls just this week with prospective clients who told us that they wanted to work with us because of what they learned on our website. That is YOUR hard work that made this happen. As a gesture of appreciation for this result, we would like to send you a $200 bonus!
Skills & Tools
Experience
Media Buying & Digital Advertising
Plans, runs, and optimizes paid campaigns for client brands across Meta, Google, and TikTok — managing placements, sharpening audience targeting, and turning performance data into reports that lift reach, engagement, and conversions.
Business Development & Email Marketing
Built targeted lead lists and ran cold outreach for a US design agency — researching prospects and keeping the pipeline organized to drive new client acquisition.
Virtual Assistant & Digital Marketing
Ran email campaigns, website updates, content, and lead generation for a US branding and consulting agency, owning reporting and day-to-day support alongside a remote team.
Administrative & Operations Support
Supports online businesses with research, data entry, inbox management, content writing, and lead generation — keeping daily operations accurate and on deadline.
Social Media Content Manager
Grew Instagram and TikTok pages from scratch by building content strategies, riding trends, and using analytics to push engagement.
Administrative Support
Managed records, documentation, and participant engagement in a clinical setting with strict professionalism and confidentiality.
Languages & Education
Kenya Methodist University
BA, Mathematics and Computer Science
Dual focus on mathematical logic and software development
Book a 30-minute call with Eric
Let's talk about your website, your funnel, or that automation idea you've been putting off.
Ready to work with Eric?
From beautiful website design to intelligent GoHighLevel automations, Eric builds the systems that make your business run on autopilot.