Available for hire

Edwin Chege

Senior Virtual AssistantLead Generation & Admin Operations

The details matter. I make sure none get missed.

Portrait of Edwin Chege

98%Administrative SupportTop skill

19ToolsReady on day one

Rate
$8.99/hr
Rating
4.9★
Experience
5+ yrs
Satisfaction
99%

In short

Senior Virtual Assistant · Lead Generation & Admin Operations with 5+ years supporting founders, CEOs, and nonprofit directors. Specializing in lead generation, CRM management, cold outreach, and executive admin support.

Focus areas5

  • Admin
  • Lead Generation
  • CRM
  • Email Management
  • Operations

The person behind the work.

Hi, I'm Edwin Chege — a Senior Virtual Assistant based in Nairobi, Kenya, and I'm the person founders call when they need someone they can actually trust to run things behind the scenes.

My background might surprise you: I hold a BA in Nursing from Chuka University. And while I didn't end up in healthcare, the training shaped everything about how I work today. Nursing teaches you to be calm under pressure, meticulous with details, and relentlessly focused on the person in front of you. Those instincts transfer perfectly to virtual assistance — because at the end of the day, every client I support is a real person counting on me to handle things correctly the first time.

What I do best is lead generation and administrative operations. I build clean, qualified prospect lists using LinkedIn Sales Navigator, Apollo, Hunter.io, and ZoomInfo, and I run cold outreach campaigns that actually get replies — not because I send more emails, but because I send better ones. I personalize at scale, follow up properly, and track everything in your CRM so nothing falls through the cracks.

What Edwin delivers

Core specialties.

  • 01

    Lead Generation & Cold Outreach

    Prospect list building, LinkedIn outreach, cold email campaigns, follow-up sequences, and response tracking.

  • 02

    CRM Management

    HubSpot, GoHighLevel, Pipedrive, Salesforce — pipeline setup, contact tagging, deal tracking, and automation.

  • 03

    Executive Admin Support

    Inbox management, calendar coordination, meeting scheduling, travel booking, and document preparation.

  • 04

    Email Management

    Inbox zero workflows, template creation, response drafting, priority filtering, and project coordination.

Skills

Where Edwin is strongest.

Proficiency across the work clients hand over most.

98%Top skillAdministrative Support

Lead Generation & Outreach

96%

Prospect list building, LinkedIn Sales Navigator, Apollo, cold email campaigns, and response tracking.

CRM Management

94%

HubSpot, GoHighLevel, Pipedrive, Salesforce — full pipeline management, automation, and clean data.

Administrative Support

98%

Calendar management, inbox triage, travel coordination, document preparation, and meeting scheduling.

Project Coordination

92%

Notion, Asana, ClickUp, Trello — task management, deadline tracking, and team communication.

Social Media & Content Support

88%

Content calendars, post scheduling, caption writing, and engagement tracking across Instagram, TikTok, and LinkedIn.

Executive Support

95%

Right-hand support for busy founders — travel planning, meeting prep, expense reports, and confidential correspondence.

Software stack

Fluent in the tools you already use.

19tools across 7 categories, ready on day one

All 19 tools

  • LinkedIn Sales NavLead Gen
  • Apollo.ioApollo.ioLead Gen
  • Hunter.ioHunter.ioLead Gen
  • ZoomInfoZoomInfoLead Gen
  • LemlistLemlistOutreach
  • InstantlyInstantlyOutreach
  • HubSpotCRM
  • GoHighLevelCRM
  • PipedrivePipedriveCRM
  • SalesforceSalesforceCRM
  • Google WorkspaceProductivity
  • Microsoft OfficeProductivity
  • NotionProductivity
  • AsanaProjects
  • ClickUpProjects
  • TrelloProjects
  • SlackCommunication
  • ClaudeAI
  • ChatGPTAI

Experience

Trusted by real businesses.

Recent client engagements, from Edwin’s own record.

  1. 01
    WWPPKenya · 2026 – Present

    Media Buying & Digital Advertising

    Plans, runs, and optimizes paid campaigns for client brands across Meta, Google, and TikTok — managing placements, sharpening audience targeting, and turning performance data into reports that lift reach, engagement, and conversions.

    Meta AdsGoogle AdsTikTok AdsGoogle Analytics

  2. 02
    CCollab IslandRemote, USA · Dec 2025 – Mar 2026

    Business Development & Email Marketing

    Built targeted lead lists and ran cold outreach for a US design agency — researching prospects and keeping the pipeline organized to drive new client acquisition.

    Apollo.ioLinkedInCold EmailGoogle Sheets

  3. 03
    PPrymel ElementsUSA · 2025

    Virtual Assistant & Digital Marketing

    Ran email campaigns, website updates, content, and lead generation for a US branding and consulting agency, owning reporting and day-to-day support alongside a remote team.

    KartraMailerLiteCanvaCRM

  4. 04
    FFreelance Virtual AssistantRemote · 2024 – Present

    Administrative & Operations Support

    Supports online businesses with research, data entry, inbox management, content writing, and lead generation — keeping daily operations accurate and on deadline.

    Google WorkspaceNotionTrelloCanva

  5. 05
    PPersonal Projects2024 – 2025

    Social Media Content Manager

    Grew Instagram and TikTok pages from scratch by building content strategies, riding trends, and using analytics to push engagement.

    InstagramTikTokCapCutMeta Business Suite

  6. 06
    RRehabilitation CentreKenya · 2024

    Administrative Support

    Managed records, documentation, and participant engagement in a clinical setting with strict professionalism and confidentiality.

    Microsoft OfficeGoogle Workspace

Book a discovery call

Book a 30-minute call with Edwin

Let's talk about what's slowing you down — and how I can fix it.

Edwin ChegeLead Generation & Admin Operations
Call30 min, videoRate$8.99/hrRating4.9★

Ready to work with Edwin?

From lead generation to inbox zero, Edwin handles the behind-the-scenes operations so you can focus on closing deals.