Edwin Chege
Senior Virtual Assistant · Lead Generation & Admin Operations with 5+ years supporting founders, CEOs, and nonprofit directors. Specializing in lead generation, CRM management, cold outreach, and executive admin support.
The details matter. I make sure none get missed.
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AboutEdwin Chege
Hi, I'm Edwin Chege — a Senior Virtual Assistant based in Nairobi, Kenya, and I'm the person founders call when they need someone they can actually trust to run things behind the scenes.
My background might surprise you: I hold a BA in Nursing from Chuka University. And while I didn't end up in healthcare, the training shaped everything about how I work today. Nursing teaches you to be calm under pressure, meticulous with details, and relentlessly focused on the person in front of you. Those instincts transfer perfectly to virtual assistance — because at the end of the day, every client I support is a real person counting on me to handle things correctly the first time.
What I do best is lead generation and administrative operations. I build clean, qualified prospect lists using LinkedIn Sales Navigator, Apollo, Hunter.io, and ZoomInfo, and I run cold outreach campaigns that actually get replies — not because I send more emails, but because I send better ones. I personalize at scale, follow up properly, and track everything in your CRM so nothing falls through the cracks.
On the admin side, I manage inboxes, calendars, meetings, and projects for executives across multiple time zones. I'm fluent in Google Workspace, Microsoft Office, Notion, Asana, ClickUp, and Trello, and I'm comfortable jumping between tools depending on what the client already uses. I've supported founders in tech, real estate, consulting, and e-commerce, and I've learned how to adapt my style to fit each business's culture.
I also handle CRM setup and management in HubSpot, GoHighLevel, Pipedrive, and Salesforce — building pipelines, tagging contacts, automating follow-ups, and making sure your sales team has clean data to work with. If your CRM is currently a graveyard of half-completed records, I can fix that.
What clients tell me they appreciate most is that I don't need to be micromanaged. Give me the goal, give me access to the tools, and I'll figure out the path. That's the standard I hold myself to, and it's why my clients stay with me long-term.
If you're looking for a VA who treats your business with the same care a nurse treats a patient, you've found him. Let's talk.
Core Specialties
Lead Generation & Cold Outreach
01Prospect list building, LinkedIn outreach, cold email campaigns, follow-up sequences, and response tracking.
CRM Management
02HubSpot, GoHighLevel, Pipedrive, Salesforce — pipeline setup, contact tagging, deal tracking, and automation.
Executive Admin Support
03Inbox management, calendar coordination, meeting scheduling, travel booking, and document preparation.
Email Management
04Inbox zero workflows, template creation, response drafting, priority filtering, and project coordination.
Skills
Software Edwin Uses Daily
Experience
Media Buying & Digital Advertising
Plans, runs, and optimizes paid campaigns for client brands across Meta, Google, and TikTok — managing placements, sharpening audience targeting, and turning performance data into reports that lift reach, engagement, and conversions.
Business Development & Email Marketing
Built targeted lead lists and ran cold outreach for a US design agency — researching prospects and keeping the pipeline organized to drive new client acquisition.
Virtual Assistant & Digital Marketing
Ran email campaigns, website updates, content, and lead generation for a US branding and consulting agency, owning reporting and day-to-day support alongside a remote team.
Administrative & Operations Support
Supports online businesses with research, data entry, inbox management, content writing, and lead generation — keeping daily operations accurate and on deadline.
Social Media Content Manager
Grew Instagram and TikTok pages from scratch by building content strategies, riding trends, and using analytics to push engagement.
Administrative Support
Managed records, documentation, and participant engagement in a clinical setting with strict professionalism and confidentiality.
Languages & Education
Chuka University
BA, Nursing
Graduated with distinction
Book a 30-minute call with Edwin
Let's talk about what's slowing you down — and how I can fix it.
Ready to work with Edwin?
From lead generation to inbox zero, Edwin handles the behind-the-scenes operations so you can focus on closing deals.