Caroline Naomi

Hi, I'm Caroline Naomi — an Executive Virtual Assistant based in Nairobi, Kenya, and I believe the best kind of support is the kind you never have to worry about. When I take something off your plate, it stays off — handled properly, on time, and with care.

My approach to virtual assistance is rooted in precision and empathy. Every business I support is built by real people with real goals, and I make it my job to understand those goals deeply before I touch a single task. That's what separates a VA who just follows instructions from one who actually thinks ahead and makes your life easier.

I've spent years working as an executive assistant to founders and small business owners, and I've grown fluent in the full stack of operational support. I handle customer support the way I'd want to be treated — fast, warm, and resolution-focused. I manage product listings for e-commerce businesses on Shopify, Amazon, Etsy, and WooCommerce, making sure every listing is optimized, accurate, and conversion-ready. I run email marketing campaigns through Mailchimp, GoHighLevel, and Klaviyo, and I help businesses build the kind of customer relationships that lead to repeat sales.

On the financial side, I provide bookkeeping and accounting support using QuickBooks, Xero, and Wave — invoicing, expense tracking, reconciliation, monthly reporting, and keeping financial records audit-ready. I'm comfortable working with both US and international accounting workflows, and I take pride in being the person clients trust to keep their numbers clean and their cash flow visible.

What my clients appreciate most is my reliability. I don't disappear when things get busy — that's when I show up stronger. I communicate proactively, flag issues before they become problems, and consistently deliver work that doesn't need to be redone. My goal isn't just to complete tasks — it's to give you the confidence that everything behind the scenes is running exactly as it should.

If you're looking for a VA who brings structure, warmth, and genuine care to everything she does, let's talk. I'd love to learn about your business and show you what I can do.