Available for hire
Caroline Naomi
Senior Executive Virtual AssistantCustomer Success & Marketing
Precision, empathy, and follow-through — every single time.
97%Executive Support & OperationsTop skill
20ToolsReady on day one
- Rate
- $8.99/hr
- Rating
- 4.9★
- Experience
- 4+ yrs
- Satisfaction
- 98%
In short
Senior Executive Virtual Assistant · Customer Success & Marketing with 4+ years supporting founders and small business owners. Expert in customer support, product listings, email marketing, and bookkeeping.
Caroline Naomi$8.99/hr · 4.9★Book a call The person behind the work.
Hi, I'm Caroline Naomi — an Executive Virtual Assistant based in Nairobi, Kenya, and I believe the best kind of support is the kind you never have to worry about. When I take something off your plate, it stays off — handled properly, on time, and with care.
My approach to virtual assistance is rooted in precision and empathy. Every business I support is built by real people with real goals, and I make it my job to understand those goals deeply before I touch a single task. That's what separates a VA who just follows instructions from one who actually thinks ahead and makes your life easier.
I've spent years working as an executive assistant to founders and small business owners, and I've grown fluent in the full stack of operational support. I handle customer support the way I'd want to be treated — fast, warm, and resolution-focused. I manage product listings for e-commerce businesses on Shopify, Amazon, Etsy, and WooCommerce, making sure every listing is optimized, accurate, and conversion-ready. I run email marketing campaigns through Mailchimp, GoHighLevel, and Klaviyo, and I help businesses build the kind of customer relationships that lead to repeat sales.
What Caroline delivers
Core specialties.
- 01
Executive Support
Calendar management, inbox triage, meeting coordination, travel booking, document preparation, and project tracking.
- 02
Customer Service & Success
Live chat, email support, ticketing systems (Zendesk, Intercom, Freshdesk), customer onboarding, and retention follow-ups.
- 03
Product Listings & E-Commerce
Shopify, Amazon, Etsy, WooCommerce listings; SEO-optimized titles and descriptions; inventory updates; order management.
- 04
Bookkeeping & Accounting
QuickBooks, Xero, Wave — invoicing, expense tracking, bank reconciliation, monthly P&L reports, and accounts receivable/payable.
Skills
Where Caroline is strongest.
Proficiency across the work clients hand over most.
Executive Support & Operations
97%Right-hand support for founders — calendars, inboxes, meeting coordination, SOPs, and follow-through on every open loop.
Customer Success & Retention
96%Resolution-focused support across Zendesk, Intercom, and Freshdesk, with onboarding journeys that keep customers coming back.
Product Listing Optimization
95%SEO-optimized titles, descriptions, and imagery for Shopify, Amazon, Etsy, and WooCommerce catalogs.
Bookkeeping & Financial Admin
93%Clean, audit-ready books in QuickBooks, Xero, and Wave — AR/AP, reconciliation, and monthly P&L reporting.
Email Marketing & CRM
92%Campaigns, automations, and list hygiene in Mailchimp, Klaviyo, and GoHighLevel that drive repeat sales.
Administrative Systems & Data
90%Document control, data entry, reporting dashboards, and process documentation that keep operations tidy.
Software stack
Fluent in the tools you already use.
20tools across 9 categories, ready on day one
All 20 tools
Google WorkspaceProductivity
Microsoft OfficeProductivity
ZendeskSupport
IntercomSupport
FreshdeskSupport
ShopifyE-Commerce
Amazon SellerE-Commerce- EtsyEtsyE-Commerce
WooCommerceE-Commerce
MailchimpEmail
KlaviyoEmail
GoHighLevelCRM
QuickBooksAccounting
XeroAccounting
WaveAccounting
SlackCommunication
NotionProductivity
TrelloProjects
AsanaProjects
CanvaDesign
Experience
Trusted by real businesses.
Recent client engagements, from Caroline’s own record.
- 01WWPPKenya · 2026 – Present
Media Buying & Digital Advertising
Plans, runs, and optimizes paid campaigns for client brands across Meta, Google, and TikTok — managing placements, sharpening audience targeting, and turning performance data into reports that lift reach, engagement, and conversions.
Meta AdsGoogle AdsTikTok AdsGoogle Analytics
- 02CCollab IslandRemote, USA · Dec 2025 – Mar 2026
Business Development & Email Marketing
Built targeted lead lists and ran cold outreach for a US design agency — researching prospects and keeping the pipeline organized to drive new client acquisition.
Apollo.ioLinkedInCold EmailGoogle Sheets
- 03PPrymel ElementsUSA · 2025
Virtual Assistant & Digital Marketing
Ran email campaigns, website updates, content, and lead generation for a US branding and consulting agency, owning reporting and day-to-day support alongside a remote team.
KartraMailerLiteCanvaCRM
- 04FFreelance Virtual AssistantRemote · 2024 – Present
Administrative & Operations Support
Supports online businesses with research, data entry, inbox management, content writing, and lead generation — keeping daily operations accurate and on deadline.
Google WorkspaceNotionTrelloCanva
- 05PPersonal Projects2024 – 2025
Social Media Content Manager
Grew Instagram and TikTok pages from scratch by building content strategies, riding trends, and using analytics to push engagement.
InstagramTikTokCapCutMeta Business Suite
- 06RRehabilitation CentreKenya · 2024
Administrative Support
Managed records, documentation, and participant engagement in a clinical setting with strict professionalism and confidentiality.
Microsoft OfficeGoogle Workspace
Book a discovery call
Book a 30-minute call with Caroline
Tell me what's keeping you up at night. I'll show you how I can take it off your plate.
Caroline NaomiCustomer Success & MarketingReady to work with Caroline?
From customer support to bookkeeping, Caroline handles the operational work that keeps your business running — with care, precision, and zero drama.